Friday, October 31, 2008
One of the benefits you have with The Online Ad Network (TOAN) is the ability to run unlimited text ads. This makes it very easy to conduct what is known as a split-run test.
A split-run test is basically running two or more ads that are identical in every way with one exception.
With your text ads in TOAN the exception may be:
Different Ad Copy
Different Call To Action lines
The reason to run split-run testing when you are advertising online with TOAN is to find out which element works better.
For example, if you run two versions of a particular ad and the only difference between the two is the headline, you will quickly be able to tell which headline is stronger because that ad will be getting the most clicks.
This is important to know because if you run a weak or ineffective headline, you will be missing out on golden sales opportunities.
This same approach can be used to find out the best version of your Call To Action and the overall ad copy and offer. (Definitely add a call to action to your text ads!)
As you narrow down the most effective versions of your ad, you can eliminate the weaker versions and run the most powerful version of your ad to bring in the best results.
This helps you get a better click-through rate which is really what advertising in TOAN is all about:
Getting people to visit your web site.
(Of course, cash bonuses and commissions can't hurt!)
As visitors view any web site, they scan quickly for headlines ... the big bold words that jump out at them from the page.
They are looking for quick statements that will answer the underlying question:
"What's In It For Me?"
If your headline answers that question or creates curiosity, then the reader is much more likely to read the rest of your ad copy.
It can be well worth your while to test multiple versions of your headline. I've seen cases where a single word change in a headline can make a lot of difference in the response rate.
That's one of the best things about The Online Ad Network. You can quickly and easily set up multiple versions of the same ad and do what is known as "split-run" testing.
Just run multiple ads that are identical in every way except for the headline.
Watch your stats to see which ad gets the best response. That's the one with the best headline. Delete or modify the others to continue testing.
Tips for creating solid headlines:
- Create Curiosity
- Answer the question: What's In It For Me?
- Use powerful wording such as "How To .... " or "FREE .... " or "Would You Like To ..."
- Make sure it's exciting but believable.
- Test ... Test... Test ...
- Test some more ...
Hi, Folks and welcome to the new blog for The Online Ad Network (TOAN).
This will be a great way for our members to stay updated and pick up some effective online advertising tips.
So follow along and let's all learn together about the wonderful journey of online advertising with The Online Ad Network!
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