Friday, October 31, 2008

Do Split Run Tests For Best Results

One of the benefits you have with The Online Ad Network (TOAN) is the ability to run unlimited text ads. This makes it very easy to conduct what is known as a split-run test.

A split-run test is basically running two or more ads that are identical in every way with one exception.

With your text ads in TOAN the exception may be:

Different Headlines
Different Ad Copy
Different Call To Action lines

The reason to run split-run testing when you are advertising online with TOAN is to find out which element works better. 

For example, if you run two versions of a particular ad and the only difference between the two is the headline, you will quickly be able to tell which headline is stronger because that ad will be getting the most clicks.

This is important to know because if you run a weak or ineffective headline, you will be missing out on golden sales opportunities.

This same approach can be used to find out the best version of your Call To Action and the overall ad copy and offer. (Definitely add a call to action to your text ads!)

As you narrow down the most effective versions of your ad, you can eliminate the weaker versions and run the most powerful version of your ad to bring in the best results. 

This helps you get a better click-through rate which is really what advertising in TOAN is all about:

Getting people to visit your web site.

(Of course, cash bonuses and commissions can't hurt!)


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