Friday, October 31, 2008

Take Time To Create A Good Headline

As visitors view any web site, they scan quickly for headlines ... the big bold words that jump out at them from the page.

They are looking for quick statements that will answer the underlying question:

"What's In It For Me?"

If your headline answers that question or creates curiosity, then the reader is much more likely to read the rest of your ad copy. 

It can be well worth your while to test multiple versions of your headline. I've seen cases where a single word change in a headline can make a lot of difference in the response rate.

That's one of the best things about The Online Ad Network. You can quickly and easily set up multiple versions of the same ad and do what is known as "split-run" testing. 

Just run multiple ads that are identical in every way except for the headline.

Watch your stats to see which ad gets the best response. That's the one with the best headline. Delete or modify the others to continue testing.

Tips for creating solid headlines:

  • Create Curiosity
  • Answer the question: What's In It For Me?
  • Use powerful wording such as "How To .... " or "FREE .... " or "Would You Like To ..."
  • Make sure it's exciting but believable.
  • Test ... Test... Test ... 
  • Test some more ...

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