Wednesday, November 12, 2008

Create A Swipe File

You're ready to create another ad.

Now all you need is a great idea for the headline.

Sometimes, that's easier said than done, right?

Time to create a Swipe File.

A swipe file is simply a file or collection of marketing messages, headlines, techniques, etc. Essentially, whenever you see an example of great marketing you add it to your marketing collection. 

This could be kept in a folder on your computer.

So how do you build a swipe file? 

Simple: Watch and Learn.

Watch what other Internet Marketers are doing.
You get their emails all the time.
You see their web sites all the time.

When a headline or bit of copy stands out to you, swipe it (use copy and paste) and add it to your Swipe File folder. 

Over time, you'll create a resource of ideas that you can call upon at any time.

Don't just use the same headlines and copy, of course. Use these examples you collect as triggers for ideas as you create your own copy.


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